The Metrics

November 2024 saw steady organic growth — 326 total followers and 36,000+ impressions driven entirely by TikTok. Interactions dipped from the prior month but posting volume remained high at 109 posts.

December brought a sharp turnaround in engagement — interactions nearly doubled (+116%) to 1,759, led by Instagram (+383%). Follower growth accelerated to +21%, crossing 394 total followers, with YouTube beginning to gain traction (+214% in subscribers).

January 2025 continued the upward trend — 502 followers across three platforms and nearly 60,000 impressions. TikTok led follower growth with +32%, while YouTube surged +692% on impressions.

February was a deliberate consolidation. Posting frequency was reduced to test content quality over quantity, which caused impressions to dip. Follower growth continued steadily (+12%), proving the audience built in prior months was retained.

March was the breakout. A single viral TikTok video drove impressions to 926,000 — a 20× increase — and interactions jumped to 24,700, up nearly +2,900% month-on-month. Total followers reached 777, with +38% growth.

April 2025 was a return to baseline after March's viral spike. Impressions settled at 40,400 and interactions at 1,038 — both reflecting the absence of a breakout post rather than a structural decline. Follower growth remained steady at +3%, crossing the 800 mark. YouTube continued its upward trajectory with +63% impressions and +125% interactions. Total posts reached 108, with YouTube volume more than doubling (+18%).

Data sourced from Metricool monthly summaries · November 2024–April 2025